Q. How do I find who the trusted sites are?
A. This is a great resource: https://moz.com/researchtools/ose/ – you can punch in a URL and view both page and domain rank – the higher the number the better.
Q. I’m not sure what a bookmark is?
A. This is when you add a favourite web page to your browser’s bookmark facility or use a social bookmark tool like https://del.icio.us/
Q. What is the formula for the KEI (Keyword Effectiveness Index)
A. Monthly Searches (S) squared divided by 1,000 – the total is divided by your directly competing websites (C). Can be shown like this: (S^2/1000)/C
Q. Could you give me a brief description of The Long Tail again please.
A. The Longtail illutrates the principal of more keywords used within a search query will have an increased chance of conversion. For example, the key phrease "Best price for Nikon D90 UK" (6 key words) is more likely to achive a conversion than a key phrase consisting of fewer keywords i.e. "Nikon Cameras".
Q. What is robots.txt?
A text file which provides instructions to web bots (the programs that crawl and index your website) about your website. See here for more info http://www.robotstxt.org/.
Q. What is the Webmaster Tools Account? I wrote in my notes that I need it but I’m not 100% sure what it is!!!
A. It’s a freely available tool from Google (https://www.google.com/webmasters/tools/home?hl=en) which is a great for measuring the effectiveness of your SEO and general health of your website.
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