With regard to websites, it’s tempting to try and satisfy each visitor by cramming your page with text, images, promotions and more. Resulting in a very “noisy” page. It’s often difficult to understand what the website is about and thus visitors become confused and often leave. You have a very small amount of time to capture your visitor’s attention.

A great way (which is often underestimated) to convey both your message and keep visitors on your site is to use great images. By “great” I mean taking the time to photograph or source large, in-focus and detailed photographs.

Photos taken on your mobile phone will not cut it! If you can’t source quality product images from your suppliers I would recommend using the services of a commercial photographer who understands lighting, composition and getting the most from an image.

Here are some "before and after" examples to illustrate my point: