The catalogue below was printed A4 portrait and consists of just over 400 pages – take a look at what we did and let me know what you think.
Here’s another example, this time the brochure was printed A5 landscape. We’ve created a scalable, searchable alternative to printing – at a fraction of the cost.
With the virtual brochure example below we’ve even added hyperlinks to certain images which take the user to the corresponding product of their website.
They can even be used for simple album / portfolio examples:
You’re right, it surprises me too. It’s possible some catalogue retailers aren’t aware of the technology.
nIt’s a shame as it’s quite simple to take a catalogue PDF and turn it into a virtual one – at a relatively low cost.
I am still surprised that very few catalogue retailers with an online presence bother to use this sort of technology to bring their paper catalogues alive on their websites. A few more catalogue websites have now begun to include something along these lines, but customers deserve better.