Blogging on Web Design, Ecommerce & SEO

If people are unsubscribing from your mailing list chances are you’ve not quite got the content or design right. Unfortunately we can’t ask people why they’ve unsubscribed but editing the content and layout will increase your open rate and reduce the number of unsubscribers.

The quality of subscribers is also ignored; lots of bounces indicate a poor quality mailing list and poor management of bounces can lead to your future mail being identified as spam.

Launching a new website is exciting stuff: a re-designed, re-structured, compliant, search engine friendly website that unleashes a richer user experience upon your existing (and hopefully new) customers. This takes a lot of hard work! But just before you replace the old site with the new one, consider all the old site’s pages that have already been indexed by Google, Yahoo et al.

Too many companies have ignored this problem for too long

Accurate, reliable and up-to-date management information is the lifeblood of any successful business, yet most companies do a poor job of making sure the flow of critical data doesn’t dry up.

The IT department might keep on top of the core information systems, making sure they stay up and running, but companies often fail to manage these systems within a wider structure of information governance.

1. Avoiding the Spam Filters

The majority of large Internet service providers now use rigerous spam protection mechanisms to trap unsolicited email before it gets into their customer’s inboxes.

I recently had the pleasure of collaborating with one of the World’s leading search marketing agencies. Our role was to re-design and develop one of our existing clients websites (a printing company selling business cards, leaflets, stationery etc.) and the agency’s role to was provide the SEO (search engine optimisation).

1. Know the law
If you are selling online there’s an abundance of legislation that you should be familiar with to ensure that personal data is kept secure, goods and services meet quality and suitability standards, and online contracts are legally binding. See www.businesslink.gov.uk for some basic advice.

Ethernet is a technology that specifies how data is transferred from one computer or device to another. It was developed in the late ’70s by Xerox Park Laboratories, USA and has been specified in the Institute of Electrical and Electronic Engineers (IEEE) 802.3 LAN Standards Model.

Current is the flow of electrons forced into motion by voltage (electrical pressure). Current can only flow in closed loops or circuits, which are usually made from materials that are good conductors such as copper (Cu).

As discussed in the electrons ‘tech terms’, the electromagnetic force dictates that all like charges repel and all opposite charges attract.

To understand how computers store, perform arithmetic, and display the data on this page, you must have a basic understanding of the principles of Electron theory and Atoms.

All matter is comprised of molecules, which in turn are comprised of atoms. Some ancient Greeks believed that atoms were indivisible, hence the name ‘atom’ (Greek for ‘indivisible’). We now know that atoms are not indivisible.

Electrons can flow only when a circuit is complete. The diagram below displays a simple circuit (similar to how an electric torch would work). The chemical process within the battery causes a charge to be separated which provides a voltage, or electrical pressure, enabling electrons to flow. The negatively charged electrons are attracted to the positive charge in the battery.