{"id":97,"date":"2011-10-20T00:00:00","date_gmt":"2011-10-20T00:00:00","guid":{"rendered":""},"modified":"2018-08-03T11:53:09","modified_gmt":"2018-08-03T11:53:09","slug":"seo-seminar-follow-up-questions","status":"publish","type":"post","link":"https:\/\/www.silkstream.net\/blog\/2011\/10\/seo-seminar-follow-up-questions.html","title":{"rendered":"SEO Seminar Follow-up Questions"},"content":{"rendered":"<h3>Trust Rank<\/h3>\n<p><strong>Q. How do I find who the trusted sites are?<\/strong><\/p>\n<p>A. This is a great resource:&nbsp;<a href=\"https:\/\/moz.com\/researchtools\/ose\/\">https:\/\/moz.com\/researchtools\/ose\/<\/a>&nbsp;&#8211; you can punch in a URL and view both page and domain rank &#8211; the higher the number the better.<\/p>\n<h3>Keyword Research<\/h3>\n<p><strong>Q. I&#8217;m not sure what a bookmark is?&nbsp;<\/strong><\/p>\n<p>A. This is when you add a favourite web page to your browser&#8217;s bookmark facility or use a social bookmark tool like&nbsp;<a href=\"https:\/\/del.icio.us\/\">https:\/\/del.icio.us\/<\/a>&nbsp;<\/p>\n<p><strong>Q. What is the formula for the KEI (Keyword Effectiveness Index)<\/strong><\/p>\n<p>A. Monthly Searches (S) squared divided by 1,000 &#8211; the total is divided by your directly competing websites (C). Can be shown like this:&nbsp;(S^2\/1000)\/C&nbsp;<\/p>\n<p><strong>Q.&nbsp;Could you give me a brief description of The Long Tail again please.<\/strong><\/p>\n<p>A. The Longtail illutrates the principal of more keywords used within a search query will have an increased chance of conversion. For example, the key phrease &quot;Best price for Nikon D90 UK&quot; (6 key words) is more likely to achive a conversion than a key phrase consisting of fewer keywords i.e. &quot;Nikon Cameras&quot;.&nbsp;<\/p>\n<h3>On-page optimisation<\/h3>\n<p><strong>Q. What is robots.txt?<\/strong><\/p>\n<p>A text file which provides instructions to web bots (the programs that crawl and index your website) about your website. See here for more info&nbsp;<a href=\"http:\/\/www.robotstxt.org\/\">http:\/\/www.robotstxt.org\/<\/a>.&nbsp;<\/p>\n<p><strong>Q. What is the Webmaster Tools Account? I wrote in my notes that I need it but I&#8217;m not 100% sure what it is!!!&nbsp;<\/strong><\/p>\n<p>A. It&#8217;s a freely available tool from Google (<a href=\"https:\/\/www.google.com\/webmasters\/tools\/home?hl=en\">https:\/\/www.google.com\/webmasters\/tools\/home?hl=en<\/a>) which is a great for measuring the effectiveness of your SEO and general health of your website.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following on from our first SEO seminars, we would like to answer some post-event attendee questions&#8230;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-97","post","type-post","status-publish","format-standard","hentry","category-online-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO Seminar Follow-up Questions - Silkstream<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.silkstream.net\/blog\/2011\/10\/seo-seminar-follow-up-questions.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Seminar Follow-up Questions - Silkstream\" \/>\n<meta property=\"og:description\" content=\"Following on from our first SEO seminars, we would like to answer some post-event attendee questions...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.silkstream.net\/blog\/2011\/10\/seo-seminar-follow-up-questions.html\" \/>\n<meta property=\"og:site_name\" content=\"Silkstream\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/silkstream\" \/>\n<meta property=\"article:published_time\" content=\"2011-10-20T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-03T11:53:09+00:00\" \/>\n<meta name=\"author\" content=\"L\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@silkstreamnet\" \/>\n<meta name=\"twitter:site\" content=\"@silkstreamnet\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"L\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.silkstream.net\\\/blog\\\/2011\\\/10\\\/seo-seminar-follow-up-questions.html#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.silkstream.net\\\/blog\\\/2011\\\/10\\\/seo-seminar-follow-up-questions.html\"},\"author\":{\"name\":\"L\",\"@id\":\"https:\\\/\\\/www.silkstream.net\\\/blog\\\/#\\\/schema\\\/person\\\/961cd99887ac8546e384f70e52b0a280\"},\"headline\":\"SEO Seminar Follow-up Questions\",\"datePublished\":\"2011-10-20T00:00:00+00:00\",\"dateModified\":\"2018-08-03T11:53:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.silkstream.net\\\/blog\\\/2011\\\/10\\\/seo-seminar-follow-up-questions.html\"},\"wordCount\":300,\"commentCount\":2,\"articleSection\":[\"Online Marketing\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.silkstream.net\\\/blog\\\/2011\\\/10\\\/seo-seminar-follow-up-questions.html#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.silkstream.net\\\/blog\\\/2011\\\/10\\\/seo-seminar-follow-up-questions.html\",\"url\":\"https:\\\/\\\/www.silkstream.net\\\/blog\\\/2011\\\/10\\\/seo-seminar-follow-up-questions.html\",\"name\":\"SEO Seminar Follow-up Questions - Silkstream\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.silkstream.net\\\/blog\\\/#website\"},\"datePublished\":\"2011-10-20T00:00:00+00:00\",\"dateModified\":\"2018-08-03T11:53:09+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.silkstream.net\\\/blog\\\/#\\\/schema\\\/person\\\/961cd99887ac8546e384f70e52b0a280\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.silkstream.net\\\/blog\\\/2011\\\/10\\\/seo-seminar-follow-up-questions.html#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.silkstream.net\\\/blog\\\/2011\\\/10\\\/seo-seminar-follow-up-questions.html\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.silkstream.net\\\/blog\\\/2011\\\/10\\\/seo-seminar-follow-up-questions.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.silkstream.net\\\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO Seminar Follow-up Questions\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.silkstream.net\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.silkstream.net\\\/blog\\\/\",\"name\":\"Silkstream\",\"description\":\"Here you&#039;ll find the latest blogs, white papers and case studies from Silkstream experts.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.silkstream.net\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.silkstream.net\\\/blog\\\/#\\\/schema\\\/person\\\/961cd99887ac8546e384f70e52b0a280\",\"name\":\"L\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1551ee166974ad7d8240f44dd3ac77a057fcc3f6d27d6d083fb38f1a3be63c4c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1551ee166974ad7d8240f44dd3ac77a057fcc3f6d27d6d083fb38f1a3be63c4c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1551ee166974ad7d8240f44dd3ac77a057fcc3f6d27d6d083fb38f1a3be63c4c?s=96&d=mm&r=g\",\"caption\":\"L\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SEO Seminar Follow-up Questions - Silkstream","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.silkstream.net\/blog\/2011\/10\/seo-seminar-follow-up-questions.html","og_locale":"en_GB","og_type":"article","og_title":"SEO Seminar Follow-up Questions - Silkstream","og_description":"Following on from our first SEO seminars, we would like to answer some post-event attendee questions...","og_url":"https:\/\/www.silkstream.net\/blog\/2011\/10\/seo-seminar-follow-up-questions.html","og_site_name":"Silkstream","article_publisher":"https:\/\/www.facebook.com\/silkstream","article_published_time":"2011-10-20T00:00:00+00:00","article_modified_time":"2018-08-03T11:53:09+00:00","author":"L","twitter_card":"summary_large_image","twitter_creator":"@silkstreamnet","twitter_site":"@silkstreamnet","twitter_misc":{"Written by":"L","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.silkstream.net\/blog\/2011\/10\/seo-seminar-follow-up-questions.html#article","isPartOf":{"@id":"https:\/\/www.silkstream.net\/blog\/2011\/10\/seo-seminar-follow-up-questions.html"},"author":{"name":"L","@id":"https:\/\/www.silkstream.net\/blog\/#\/schema\/person\/961cd99887ac8546e384f70e52b0a280"},"headline":"SEO Seminar Follow-up Questions","datePublished":"2011-10-20T00:00:00+00:00","dateModified":"2018-08-03T11:53:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www.silkstream.net\/blog\/2011\/10\/seo-seminar-follow-up-questions.html"},"wordCount":300,"commentCount":2,"articleSection":["Online Marketing"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.silkstream.net\/blog\/2011\/10\/seo-seminar-follow-up-questions.html#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.silkstream.net\/blog\/2011\/10\/seo-seminar-follow-up-questions.html","url":"https:\/\/www.silkstream.net\/blog\/2011\/10\/seo-seminar-follow-up-questions.html","name":"SEO Seminar Follow-up Questions - Silkstream","isPartOf":{"@id":"https:\/\/www.silkstream.net\/blog\/#website"},"datePublished":"2011-10-20T00:00:00+00:00","dateModified":"2018-08-03T11:53:09+00:00","author":{"@id":"https:\/\/www.silkstream.net\/blog\/#\/schema\/person\/961cd99887ac8546e384f70e52b0a280"},"breadcrumb":{"@id":"https:\/\/www.silkstream.net\/blog\/2011\/10\/seo-seminar-follow-up-questions.html#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.silkstream.net\/blog\/2011\/10\/seo-seminar-follow-up-questions.html"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.silkstream.net\/blog\/2011\/10\/seo-seminar-follow-up-questions.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.silkstream.net\/blog"},{"@type":"ListItem","position":2,"name":"SEO Seminar Follow-up Questions"}]},{"@type":"WebSite","@id":"https:\/\/www.silkstream.net\/blog\/#website","url":"https:\/\/www.silkstream.net\/blog\/","name":"Silkstream","description":"Here you&#039;ll find the latest blogs, white papers and case studies from Silkstream experts.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.silkstream.net\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.silkstream.net\/blog\/#\/schema\/person\/961cd99887ac8546e384f70e52b0a280","name":"L","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/1551ee166974ad7d8240f44dd3ac77a057fcc3f6d27d6d083fb38f1a3be63c4c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1551ee166974ad7d8240f44dd3ac77a057fcc3f6d27d6d083fb38f1a3be63c4c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1551ee166974ad7d8240f44dd3ac77a057fcc3f6d27d6d083fb38f1a3be63c4c?s=96&d=mm&r=g","caption":"L"}}]}},"_links":{"self":[{"href":"https:\/\/www.silkstream.net\/blog\/wp-json\/wp\/v2\/posts\/97","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.silkstream.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.silkstream.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.silkstream.net\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.silkstream.net\/blog\/wp-json\/wp\/v2\/comments?post=97"}],"version-history":[{"count":3,"href":"https:\/\/www.silkstream.net\/blog\/wp-json\/wp\/v2\/posts\/97\/revisions"}],"predecessor-version":[{"id":5317,"href":"https:\/\/www.silkstream.net\/blog\/wp-json\/wp\/v2\/posts\/97\/revisions\/5317"}],"wp:attachment":[{"href":"https:\/\/www.silkstream.net\/blog\/wp-json\/wp\/v2\/media?parent=97"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.silkstream.net\/blog\/wp-json\/wp\/v2\/categories?post=97"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.silkstream.net\/blog\/wp-json\/wp\/v2\/tags?post=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}