{"id":92,"date":"2011-07-13T00:00:00","date_gmt":"2011-07-13T00:00:00","guid":{"rendered":""},"modified":"2018-08-03T11:51:12","modified_gmt":"2018-08-03T11:51:12","slug":"importance-of-mobile-smartphone-website","status":"publish","type":"post","link":"https:\/\/www.silkstream.net\/blog\/2011\/07\/importance-of-mobile-smartphone-website.html","title":{"rendered":"The Importance of Mobile Device Accessibility"},"content":{"rendered":"

We are living in a time where for most people internet access is highly important. 89% of smartphone owners will use it throughout the day to access the internet, for a variety of things such as research, social networking, watching videos and shopping.<\/p>\n

Google recently ran a study<\/a> on the purchasing habits of ‘smartphone searchers’ to try and understand how people are using their mobile devices to make informative decisions when shopping.<\/p>\n

Here are just some of the findings:<\/h3>\n

Where smartphones are most commonly used:<\/strong>
\n93% at home
\n87% on-the-go
\n77% in a shop
\n73% restaurant
\n72% at work<\/p>\n

Most common types of searches on smartphones:<\/strong>
\n57% news
\n51% dining\/restaurant information
\n51% navigational
\n49% entertainment
\n47% shopping
\n40% sports
\n37% games<\/p>\n

Most common types of websites visited on smartphones:<\/strong>
\n77% search engines
\n65% social networking
\n46% retail websites
\n43% video sharing websites
\n38% general consumer websites<\/p>\n

And most interestingly…<\/h3>\n

Actions taken after accessing local search results:<\/strong>
\n61% called the business
\n59% visited the business
\n58% looked up the business on a map
\n54% visited the website
\n36% made an in-store purchase
\n22% made an online purchase
\n22% recommended business to someone else
\n20% read or wrote a review about the business
\n19% added the business to favourites list<\/p>\n

From the information gathered, it’s clear to see that mobile devices are becoming an extension of our desktop computer and are transforming our shopping behaviour. Its important to remember that people searching through their smartphone will usually have different needs to someone browsing the internet, on a desktop PC. Smartphone searchers are generally on-the-go and have a need that they want fulfilled quickly and accurately. If you do not have an operational mobile version of your website you risk losing business as consumers tire of excessive page loading times and incompatible forms or functions.<\/p>\n

Did you know?<\/h3>\n

Google also gives more value to mobile sites in searches made from a mobile device. So if your competitors do not yet run a mobile version of their site you are missing out on an opportunity to rank higher than they do for your keywords in mobile search.<\/p>\n

With more and more people owning smartphones and using them to access the web for search, combined with statistics like these generated by Google, many online businesses should be asking themselves ‘can we afford NOT to have a mobile version of our website?’<\/p>\n","protected":false},"excerpt":{"rendered":"

With almost one in three mobile phone users now owning a smartphone, our thirst for knowledge does not stop when we walk away from our computers.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-92","post","type-post","status-publish","format-standard","hentry","category-website-design"],"yoast_head":"\nThe Importance of Mobile Device Accessibility - Silkstream<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.silkstream.net\/blog\/2011\/07\/importance-of-mobile-smartphone-website.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Importance of Mobile Device Accessibility - Silkstream\" \/>\n<meta property=\"og:description\" content=\"With almost one in three mobile phone users now owning a smartphone, our thirst for knowledge does not stop when we walk away from our computers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.silkstream.net\/blog\/2011\/07\/importance-of-mobile-smartphone-website.html\" \/>\n<meta property=\"og:site_name\" content=\"Silkstream\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/silkstream\" \/>\n<meta property=\"article:published_time\" content=\"2011-07-13T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-03T11:51:12+00:00\" \/>\n<meta name=\"author\" content=\"Hayley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@silkstreamnet\" \/>\n<meta name=\"twitter:site\" content=\"@silkstreamnet\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hayley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.silkstream.net\\\/blog\\\/2011\\\/07\\\/importance-of-mobile-smartphone-website.html#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.silkstream.net\\\/blog\\\/2011\\\/07\\\/importance-of-mobile-smartphone-website.html\"},\"author\":{\"name\":\"Hayley\",\"@id\":\"https:\\\/\\\/www.silkstream.net\\\/blog\\\/#\\\/schema\\\/person\\\/097708695e02aebeb684e3135f8d406b\"},\"headline\":\"The Importance of Mobile Device Accessibility\",\"datePublished\":\"2011-07-13T00:00:00+00:00\",\"dateModified\":\"2018-08-03T11:51:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.silkstream.net\\\/blog\\\/2011\\\/07\\\/importance-of-mobile-smartphone-website.html\"},\"wordCount\":379,\"commentCount\":1,\"articleSection\":[\"Websites\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.silkstream.net\\\/blog\\\/2011\\\/07\\\/importance-of-mobile-smartphone-website.html#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.silkstream.net\\\/blog\\\/2011\\\/07\\\/importance-of-mobile-smartphone-website.html\",\"url\":\"https:\\\/\\\/www.silkstream.net\\\/blog\\\/2011\\\/07\\\/importance-of-mobile-smartphone-website.html\",\"name\":\"The Importance of Mobile Device Accessibility - 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