{"id":641,"date":"2014-02-21T15:52:48","date_gmt":"2014-02-21T15:52:48","guid":{"rendered":"http:\/\/www.silkstream.net\/blog\/?p=641"},"modified":"2019-03-28T10:02:18","modified_gmt":"2019-03-28T10:02:18","slug":"guest-blogging-links-podcast","status":"publish","type":"post","link":"https:\/\/www.silkstream.net\/blog\/2014\/02\/guest-blogging-links-podcast.html","title":{"rendered":"Guest Blogging for Links [Podcast]"},"content":{"rendered":"<p>Guest blogging is currently a popular tactic for content marketers and SEOs, which involves contributing an article to an external website\u2019s blog with some kind of promotional goal in mind.<\/p>\n<p>In Silkstream\u2019s very first podcast, shown below, we discuss the practice of guest blogging and provide some guidance on the best approach to adopt and what to look out for when engaging in this type of promotional online activity.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"\/\/www.youtube.com\/embed\/rNlJ255eXUU?rel=0\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>We have also provided a transcript of the video below, just in case you can\u2019t access our YouTube-hosted podcast. Please feel free to share, like and comment on the video as well as subscribe to <a href=\"http:\/\/www.youtube.com\/Silkstreamnet\" title=\"Silkstream's YouTube Channel\">Silkstream\u2019s Channel<\/a>.<\/p>\n<p><em>Video Transcript<\/em><\/p>\n<p><em>[Randal]<\/em> Welcome to this YouTube video of ours, it\u2019s 2014, the first one we\u2019re doing for the year and today we\u2019re going to discuss guest blogging for links, which there\u2019s been a bit of recent controversy over because of Matt Cutts, as usual.<\/p>\n<p>So, to get the ball rolling I\u2019d like to talk about guest blogging in general. It\u2019s not just a way to gain links, its also a way to raise awareness of your brand or yourself as an established writer. Its a great way to communicate with related sites\u2019 audiences to promote yourself and it can also be leveraged to build links, as a kind of bonus, so you can give your site votes as it were and help improve its ranking in the way that link building can but it is also a great promotional tool.<\/p>\n<p>So, there\u2019s been recent controversy because of Matt Cutts and his blog article, which, what was it titled again?<\/p>\n<p><em>[Ria]<\/em> Stick a fork in it?<\/p>\n<p><em>[Randal]<\/em> Stick a fork in it yes. So he stated stick a fork in it, guest blogging is done and I think Hayley had quite a few interesting insights into that on our blog.<\/p>\n<p>So I think we\u2019re just going to have a bit of an open discussion today regarding guest blogging for links and what our general perspective is on it and what we reckon the best practices should be if you are going to use that technique for link building.<\/p>\n<p>Being both a blog owner and a guest blogger myself, I\u2019d have to say that there is a bit of an issue at the moment with people writing low-quality articles for quick links, which are not of any use to anyone, which is probably the problem that Matt Cutts is aiming to address.<\/p>\n<p>When I write a guest post for someone, I don\u2019t go in with the intention of: \u201cI\u2019m going to build a link\u201d, I go in with the intention of: \u201cI need to add value to that blog\u201d because without that the whole quality of the article is pants, its of use to no one and I think Google can quite easily tell the difference between a quality article and one that is not.<\/p>\n<p>So for me, guest blogging is a way for me to write quality articles that contribute something to the audiences of related blogs, not just as a way to gain a link but also as a way to raise awareness of my own area of writing, my own area of expertise and my own site\u2019s general content.<\/p>\n<p>For you Hayley, how do you see it as a practice? I mean what kind of goal do you go in with whenever you guest blog?<\/p>\n<p><em>[Hayley]<\/em> First of all I like to look for, if you\u2019re going to write a guest blog, is that the site that you\u2019re writing for needs to be relevant to your industry because there\u2019ll be no point writing on a fitness blog about SEO or anything that\u2019s completely irrelevant so that the first thing.<\/p>\n<p>Secondly, I would then have a look at the site and make sure that it is a valuable site and going to bring valuable visitors back to our site as well. So for instance, if you were a small local garage and you had a blog and you were going to guest post for somebody like Auto Trader for instance, that would be a good way of guest blogging. Obviously, Auto Trader is an authority in what they do, its relevant to a garage so\u2026<\/p>\n<p><em>[Randal]<\/em> &#8230;yeh that is a good point, there\u2019s no point writing for something that\u2019s completely irrelevant because it doesn\u2019t look natural at the end of the day if you know, like you said, SEO writing for a garage blog for example is unrelated fields.<\/p>\n<p><em>[Hayley]<\/em> I think another good thing to do would be if you\u2019re unsure about the quality of the blog that you\u2019re going to be guest posting on, is just go through and have a look at other articles that they\u2019ve posted. Do they seem to be posting a lot of guest articles &#8211; that\u2019s a bad sign.<\/p>\n<p>Do they seem to be posting articles that are linking out with really heavy keyword anchor text &#8211; that\u2019s another bad sign.<\/p>\n<p><em>[Randal]<\/em> I think other bad signs, for example, that I look for: if they don\u2019t have any kind of social media followers or any subscribers.<\/p>\n<p><em>[Leigh]<\/em> There\u2019s a good way, to just jump in there, you can look on places like Feedburner to actually look up a particular blog and that would generally tell you the number of subscribers to a particular blog just so you can ascertain, as Randal was saying, the popularity of those blogs and there are other various tools, which can tell you the same kind of thing.<\/p>\n<p>It\u2019s just generally a feel good factor isn\u2019t it really.<\/p>\n<p><em>[Randal]<\/em> Yeh you can always spot if a blog has just been set up for the purpose of generating guest post articles, build links, and you know based on the quality of the content, for example, if they\u2019re all kind of 300 words, broken English that doesn\u2019t make any sense, and of course exact match anchor text links that will be completely irrelevant to whatever the site is talking about, that\u2019s kind of a signal to stay away. You wouldn\u2019t really even bother contacting the site owner.<\/p>\n<p>You\u2019ve been approached before haven\u2019t you Leigh? You wrote for Smashing Magazine was it?<\/p>\n<p><em>[Leigh]<\/em> Yeh and that\u2019s one of those things when the majority of articles that are written on there are from guest authors or authors that are invited to write for them once they\u2019ve established some kind of expertise in that field, rather than just unleash it to anybody who can just submit content that could be, potentially, inaccurate and damaging.<\/p>\n<p><em>[Hayley]<\/em> That\u2019s another thing, stay away from sites that put out user-generated content that\u2019s too easy to just sign up and have your content there because it might look fine when you look at it but who&#8217;s to say that the next person that comes along won\u2019t take advantage of the site and spam the hell out of it?<\/p>\n<p><em>[Leigh]<\/em> As an outsider looking in to Matt Cutts\u2019 comment is its the same thing thats happened over the years, there are tactics that have been abused and rightly or wrongly not its deemed not to be such a great thing to do but when you compare the actual process of what&#8217;s going on with guest blogging, its almost exactly the same as how newspapers have worked for hundreds of years.<\/p>\n<p>They have in-house journalists that write content and they have guest publishers that are invited in for features and so on and so forth and its exactly the same thing, the difference being that maybe a newspaper has a kind of standards and procedures in place to curate their content and if there are blogs that are doing exactly the same thing then by the virtue of somebody guest blogging that shouldn\u2019t be a bad thing if its done, as you say, on a good blog and they are experts within their field &#8211; that\u2019s only surely enriching the content on the blog.<\/p>\n<p>So just taking it and putting it into context here, I think its just a bit of a scare-mongering phrase, which is tarring everybody with the same brush but generally if you\u2019ve got a good quality blog and you\u2019re inviting experts in to write for you then that can only enhance the feel.<\/p>\n<p><em>[Randal]<\/em> I think you\u2019re right, and if you do read the article that Matt Cutts published, he had an edit on the end of it, kind of like an added thing after he\u2019d pretty much thrashed the whole link building by guest blogging thing.<\/p>\n<p>He then added: well after he\u2019d said that you should only really guest blog for people you know, which is ridiculous, well you can guest blog but just be careful, as a site owner, who you accept guest articles from. Because the problem ultimately isn\u2019t down to people who have abused the system, like you said, as a way to just get loads of links. But the other half of it is the site owners themselves who are allowing these links to be published.<\/p>\n<p>And I know I\u2019ve said that some people have just set up blogs with the sole aim to build guest posts for link building but you can easily identify those blogs and just stay away from them because there\u2019s no value in them whatsoever if that site then gets penalised and you\u2019ve written an article for them.<\/p>\n<p>So, for example, with that Smashing Mag article that you did. How long, roughly, did it take you to create that to give people an idea of how much work should go into an article?<\/p>\n<p><em>[Leigh]<\/em> Well with research and writing, first draft and edits and so on, probably a week. It wasn\u2019t a five minute thing. And then it\u2019s sent to review as well, there\u2019s a panel of experts that would review that article so they can give their impartial opinion on various aspects of the article such as style, content, how useful would it be to beginners, intermediates, advanced. How accurate is it? Could it do with any kind of enhancing in any way, shape or form? And I think those experts as well are built up over time.<\/p>\n<p>You build up a pool of these experts that you can rely on. You may get guest bloggers that are writing on subjects that we may not necessarily be expert in. So then to put all your faith in someone is a very dicey thing to do so if you build up a panel of experts that can validate that content for you then that\u2019s a good thing.<\/p>\n<p><em>[Hayley]<\/em> On that topic, did they ask you to validate your sources if you referenced anything within the article?<\/p>\n<p><em>[Leigh]<\/em> I believe they do, and its a standard thing obviously whenever you\u2019re writing anything, much the same as you do in any kind of white paper, university paper, any kind of reference has to be cited when you state a fact. Or any kind of press release even, on behalf of a company, any kind of quotes from a client\u2019s customers should be verified and checked that they actually did say what you\u2019re stating that they said. I think its just these procedures in place.<\/p>\n<p><em>[Hayley]<\/em> That\u2019s some ideas that will help people understand how a highly valuable blog works when using guest posters. They\u2019re the kind of good quality signs that you should look out for.<\/p>\n<p><em>[Randal]<\/em> As a blog owner, I get approached quite a lot by people who are looking to write and you can always tell if somebody is writing just for the purpose of gaining a link and then you\u2019ll never hear from them again or somebody who is clearly not an industry expert in their field. Also anyone who admits to the fact that they\u2019ve got this team of writers who can provide something that is unique and quality to your industry, etc tells you that they won\u2019t provide as much quality to your blog.<\/p>\n<p>I won\u2019t say that completely because sometimes they can produce a bit of content that is valuable.<\/p>\n<p><em>[Hayley]<\/em> It\u2019s handy to ask for links to other articles that they\u2019ve already written just so you can have a look and see what their style of writing is like first before you agree to accept something from them.<\/p>\n<p><em>[Randal]<\/em> So if you\u2019re vetting those kind of requests that you\u2019re getting as a blog owner, you\u2019ll find that your site may be slightly safer from all the future updates.<\/p>\n<p><em>[Hayley]<\/em> I think with the introduction of Google Authorship as well, its kind of made it more transparent so if someone\u2019s using Google+ and Google Authorship you can just pop on and have a look at their profile and see what kinds of things they\u2019re doing on there and what other sites they\u2019re linked as contributors to and things like that.<\/p>\n<p><em>[Leigh]<\/em> It\u2019s a key point really isn\u2019t it, that is the author ultimately. The author itself gives you faith in what they\u2019re writing if that author establishes credibility.<\/p>\n<p><em>[Randal]<\/em> That actually takes me onto a point that I did want to raise, which is there\u2019s a theory that SEOs are currently discussing on Authorship and whether Google will release some sort of algorithm that can crawl your authorship and see if you\u2019re publishing on just PR5 sites, for example, which are high quality, high authority sites and with no range. Or if you\u2019re publishing to possibly even a range of different topics areas that have no special niche, a much broader topic area than your own special expertise.<\/p>\n<p><em>[Leigh]<\/em> Publishing on University sites: .ac\u2019s .edu\u2019s or maybe, as you say, certain types of domains or certain countries or demographic.<\/p>\n<p><em>[Randal]<\/em> I\u2019ll be honest, its something I\u2019ve been curious of for quite a while now, since Authorship first came out, people are saying it can improve the ranking of your article because it shows that you\u2019re more trustworthy in the eyes of Google so your position should be better but then I thought hang on, if I\u2019m writing for all these different industries then it looks like I am an SEO or I am a content marketer.<\/p>\n<p>So the point I wanted to raise was that if you are doing it on behalf of someone then I recommend doing what PR agencies initially did and ghostwrite on behalf of a person from that company and any kind of blogging opportunities that come from that, link them to that person\u2019s Authorship profile on Google+ because not only does it give the person that you\u2019re writing on behalf of some authority, even if they didn\u2019t write it themselves. Realistically, like a PR agency they should read the article before it goes out or something along those lines to make sure that you\u2019re not making some false statement on their behalf. But it just builds up their authorship, it doesn\u2019t look spammy and it looks more trustworthy if you\u2019ve got someone\u2026<\/p>\n<p><em>[Hayley]<\/em> &#8230;like a CEO of a company writing rather than so and so on behalf of.<\/p>\n<p><em>[Randal]<\/em> Yeh that\u2019s exactly it. So that\u2019s my view on how Authorship should be used with guest blogging and the way forward I think to avoid any of this Google potential Authorship algorithm release.<\/p>\n<p><em>[Ria]<\/em> Well as you were saying earlier, the diversity of subjects of what people are writing on in their Google+ is also, say there\u2019s one specific subject but they\u2019ll have ten articles that are pretty much exactly the same thing on different blogs and perfectly re-worded, I think once Authorship becomes more of a thing then Google will also be able to pick up on the articles you\u2019ve written and compare them with each other. And if some are too similar then you might be manually reviewed.<\/p>\n<p><em>[Hayley]<\/em> So you\u2019re not really adding anything new to the internet by rewriting the same article ten times. That\u2019s a perfect example of writing for links.<\/p>\n<p><em>[Randal]<\/em> Yes, known as article spinning, which is something that they\u2019ve always said don\u2019t do it. I think back in 2012, I think they did a video saying don\u2019t spin content because they\u2019ll know.<\/p>\n<p><em>[Leigh]<\/em> I would just say to follow the practices of the publishing industry as a whole rather than just the web publishing industry because publishing has been established for hundreds of years, they do a good job in general with newspapers and academic journals, and so on and so forth.<\/p>\n<p>So adhere to those principals and those standards on the web and you won\u2019t go far wrong.<\/p>\n<p><em>[Randal]<\/em> Obviously, the slight difference being the whole link thing and getting links back to your site.<\/p>\n<p><em>[Leigh]<\/em> Well that can only be in the way of citation offline really, whether its in a bibliography or you\u2019re citing it\u2019s really just the same as a link &#8211; you\u2019re referencing someone. I think if that\u2019s done in a sensible way then why not reference somebody else? If its useful and if its to show that in the argument or content that you\u2019ve put across: this is the rationale or evidence behind it that\u2019s helped you come to a conclusion and you provide a resource then that\u2019s a great link.<\/p>\n<p><em>[Randal]<\/em> That\u2019s a pretty good way to sum it up I think!<\/p>\n<p>Well that is it for our discussion on guest blogging for links. If you\u2019d like to check out more content, have a look through our YouTube Channel and also check out our blog, which is silsktream.net\/blog where you will get some interesting articles from all of us guys related to marketing, web design and all sorts of other things you may be interested in.<\/p>\n<p>So don\u2019t forget to subscribe, like the video, share it, tell your friends about us and we\u2019ll see you next time!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We discuss the popular, current link-earning practice of guest blogging in Silkstream&#8217;s very first podcast! We also cover the other promotional benefits that engaging in this activity can provide in addition to our suggestions on best practices and pitfalls to avoid.<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[23,33,20,32],"class_list":["post-641","post","type-post","status-publish","format-standard","hentry","category-online-marketing","tag-blogging","tag-link-earning","tag-seo","tag-silkstream-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guest Blogging for Links Podcast - Silkstream Blog<\/title>\n<meta name=\"description\" content=\"We discuss the value of guest blogging for links and the common best practices for this popular link-earning technique in our very first Silkstream Podcast.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.silkstream.net\/blog\/2014\/02\/guest-blogging-links-podcast.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guest Blogging for Links Podcast - 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