{"id":561,"date":"2014-02-04T09:49:47","date_gmt":"2014-02-04T09:49:47","guid":{"rendered":"http:\/\/www.silkstream.net\/blog\/?p=561"},"modified":"2019-04-08T10:46:14","modified_gmt":"2019-04-08T10:46:14","slug":"get-facebook-page-updates-fans","status":"publish","type":"post","link":"https:\/\/www.silkstream.net\/blog\/2014\/02\/get-facebook-page-updates-fans.html","title":{"rendered":"How to Get Your Facebook Page Updates to Your Fans"},"content":{"rendered":"

Have you noticed a nosedive in your Facebook page\u2019s Reach statistics since December time? Well you\u2019re not alone in this problem. In case you weren\u2019t already aware, Facebook updated their Wall feed algorithm<\/a> to \u201cimprove user experience\u201d, which has inevitably meant that business pages can\u2019t get their messages out to their fans as effectively anymore.<\/p>\n

Social marketers knew that this change was due at some point ever since we first embarked on the quest for more and more relevant fans who wanted to engage with our brands and their messages. After all, there\u2019s no such thing as a free lunch.<\/p>\n

\n

Useful Fact:<\/strong> Following the latest Facebook feed update, Jay Hawkinson from Sim Partners made the decision to cease buying Facebook ads for their page and they experienced a 69 – 83% drop in organic traffic to their page from their posts (Mashable<\/a>).<\/p>\n<\/div>\n

Yes it does appear that even if you have spent yonks building up your fan base the social goliath won\u2019t allow your pretty posts to appear in all of your fans\u2019 feeds unless you shell out for the \u201cBoost Post\u201d option. But there is another way!<\/p>\n

Facebook\u2019s Lists? I Never Knew They Existed!<\/h2>\n

Do you remember when promoted posts first were released? It was at a time when Facebook page updates were already disappearing from the wall feeds of fans and businesses got the hump because they\u2019d have to pay to get their updates seen.<\/p>\n

This was also a time when lists started coming into the limelight as page owners were pleading their fans to start using them. The neat thing about them was that if your fans added your page to one, they would receive all of your latest updates in their main news feed.<\/p>\n

Sadly, this new algorithm too has hit them BUT I would still recommend getting people to use their lists or at least educate your fan base on the existence of them. The method behind my madness is that this tiny feature didn\u2019t get a huge amount of press and most people won\u2019t regularly use them unless they are very Facebook savvy\/ enjoy curating their feeds.<\/p>\n

There are plenty of Facebook users who dislike the frequent invasion of direct advertising in their news feeds so lists are a great solution for them. For example, if a user was planning to go shopping and they wanted to know which of their favourite retailers were hosting a one-day-only in-store sale then they could simply click on their \u201cshopping\u201d list, which would contain the updates of all the retailers that they are a fan of.<\/p>\n

Where to Find Facebook Lists<\/h2>\n

On your desktop, lists can be found within Interests, which can be found on the left-hand-side, near the bottom. All you have to do is click on \u201cadd interests\u201d and you will be directed to a page where you can subscribe to previously made lists by other Facebook users or create your own.<\/p>\n

Click on the images below for larger versions.<\/em><\/p>\n

If this option isn’t visible on your Facebook profile, visit https:\/\/www.facebook.com\/bookmarks\/interests<\/a> and you can continue with the following steps.<\/p>\n

You then search for Facebook pages and user profiles that you want to add to a list and select them.<\/p>\n

Finally you create a name for your list, set its privacy level and save it.<\/p>\n

The list is accessible in the same area where you first create the list. As you can see from my feed, I have created a list labelled \u201cClothes\u201d where I keep the clothing brand pages that I like.<\/p>\n

Unfortunately there is no clear way to access or curate Facebook lists via iOS Facebook apps, however, on Android there is! All you have to do is open up the left-side navigation in the app and it can be found under interests.<\/p>\n

How to Get Your Fans Using Lists<\/h2>\n

One of the simplest ways that you could have built up your fanbase in the first place is through a well-crafted email campaign that asked your database of customers to \u201cLike\u201d your Facebook page. So why not re-use that channel to inform those customers?<\/p>\n

You could put some kind of a guide together, like ours, that explains the benefits of lists and how having your brand\u2019s page in one will be of benefit to them. You could write the entire guide in the email if you wanted OR you could write an article on your company\u2019s blog and link to it through a customised email that summarises the benefits of being your social friends (plus a cheeky offer if you can afford it).<\/p>\n

Let\u2019s not forget about your other social networks though. If you have an active Twitter follower base then you could Tweet out this message to them too. I would advise writing a blog article and linking to it though because of your 140 character limit!<\/p>\n

These are just a couple of ideas to get you going but I do believe that the channels you used to build your Facebook page fan base in the first place, whatever they are, can be recycled to encourage the creation of lists.<\/p>\n

Follow these tips and hopefully you will start to see your level of reach increase organically again. If not, there are always other Facebook strategies for you to try but for more instant results, the paid option may be a better choice for you.<\/p>\n","protected":false},"excerpt":{"rendered":"

Make your Facebook page’s posts more visible to fans without spending a penny on Facebook ads. Say hello to lists.<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[108,7],"tags":[29],"class_list":["post-561","post","type-post","status-publish","format-standard","hentry","category-social-media","category-tutorials","tag-facebook-marketing"],"yoast_head":"\nHow to Get Your Facebook Page Updates to Your Fans - Silkstream Blog<\/title>\n<meta name=\"description\" content=\"Make your Facebook page posts more visible to your fans without having to spend a penny on paid ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.silkstream.net\/blog\/2014\/02\/get-facebook-page-updates-fans.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Get Your Facebook Page Updates to Your Fans - 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