As Google makes changes to the way it ranks and displays websites in organic search, social media is becoming an increasingly important tool for small businesses to gain visibility online. By creating pages for your business on social networks like Facebook, Twitter, Google Plus and Pinterest, you can reach out to your core audience and interact in a way that has never been possible before.<\/p>\n
With the introduction of vertical search, many savvy small businesses are now also operating blogs across the web. Diligently writing informational articles focused on industry and company news, desperately trying to target the right audience in any way possible. But if you are not promoting this content correctly, then you may aswell be broadcasting your message into the deep, dark void of outer-space.<\/p>\n
Utilising social media channels correctly to optimise your web traffic is an important part of improving your online visibility. Too many online publishers are wasting time writing great content without considering what happens after they have hit the \u201cpublish\u201d button. After publishing a blog article, the next step should always be to promote the content you have written to an audience of interested people and using social media to do so is one of the simplest ways.<\/p>\n
Adding social media buttons to your blog enables your readers to share your message to a larger audience with just one click and without ever having to leave your website. If you allow social counts to be displayed too then it also becomes a great way for both you and your audience to get an at-a-glance idea of how viral the content you are producing is.<\/p>\n
The following short video will guide you through the simple process of adding social sharing buttons to your Google Blogger blog<\/a> using \u201cShare This<\/a>\u201d.<\/p>\n