{"id":3793,"date":"2016-06-09T10:15:44","date_gmt":"2016-06-09T10:15:44","guid":{"rendered":"http:\/\/www.silkstream.net\/blog\/?p=3793"},"modified":"2016-07-14T15:11:11","modified_gmt":"2016-07-14T15:11:11","slug":"apple-app-store-introduce-search-ads","status":"publish","type":"post","link":"https:\/\/www.silkstream.net\/blog\/2016\/06\/apple-app-store-introduce-search-ads.html","title":{"rendered":"Apple Ads? App Store set to introduce search ads"},"content":{"rendered":"<p><strong>Name one service untouched by ads.\u00a0<\/strong>You might be thinking of Apple&#8217;s App store, which only features applications but has never allowed marketers to push their apps in front of relevant apps that have earnt their place as the number one app for search terms and for the various app categories that an application can belong to. It seems this is all set to change, as Apple has <a href=\"http:\/\/thenextweb.com\/apple\/2016\/06\/08\/apple-app-store-changes\/\" target=\"_blank\">recently<\/a> announced that Autumn will see the beginning of its very own<strong> Search Ads<\/strong>, bringing you tailored adverts to users who are searching for an app. Apple says as <strong>65%<\/strong> of all downloads come directly from <strong>searches\u00a0<\/strong>on its App Store, Search Ads will be efficient in promoting your app to <em>&#8220;those specific user groups that matter to you&#8221;.\u00a0<\/em>Showing ads only to those targeted demographics, with specific device location based targeting whilst applying relevance is a sign that Apple is beginning to play it serious when it comes to third-party advertising.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3819\" src=\"https:\/\/www.silkstream.net\/blog\/wp-content\/uploads\/2016\/06\/Apple_Search_Ads.png\" alt=\"Apple Search Ads\" width=\"584\" height=\"607\" srcset=\"https:\/\/www.silkstream.net\/blog\/wp-content\/uploads\/2016\/06\/Apple_Search_Ads.png 584w, https:\/\/www.silkstream.net\/blog\/wp-content\/uploads\/2016\/06\/Apple_Search_Ads-577x600.png 577w\" sizes=\"auto, (max-width: 584px) 100vw, 584px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Previously, the only adverts that would, and could, appear on your iPhone came from non-Apple created apps, and from sites discovered on the internet&#8217;s browser &#8211;<strong> never<\/strong> has Apple allowed other advertising on its platform. This will certainly be controversial as Search Ads roll out to users later this year, <strong>potentially harming brands<\/strong> that will not (or cannot afford to) invest in advertising but have previously done well<strong> organically<\/strong> appearing high in App Store search results. It is important to mention, that despite all this, Apple will maintain <strong>ad transparency to its users<\/strong> &#8211; showing a light blue background and an &#8220;Ad&#8221; label next to promoted apps.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Remember, you pay more for Apple products in exchange for an ad-free experience until Apple realizes money is awesome.<\/p>\n<p>\u2014 Ben Sandofsky (@sandofsky) <a href=\"https:\/\/twitter.com\/sandofsky\/status\/740595262314270721\">June 8, 2016<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3567\" src=\"https:\/\/www.silkstream.net\/blog\/wp-content\/uploads\/2016\/03\/Line.png\" alt=\"Dotted line\" width=\"575\" height=\"24\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3840\" src=\"https:\/\/www.silkstream.net\/blog\/wp-content\/uploads\/2016\/06\/app-store-1174440_960_720.jpg\" alt=\"App Store\" width=\"960\" height=\"640\" srcset=\"https:\/\/www.silkstream.net\/blog\/wp-content\/uploads\/2016\/06\/app-store-1174440_960_720.jpg 960w, https:\/\/www.silkstream.net\/blog\/wp-content\/uploads\/2016\/06\/app-store-1174440_960_720-600x400.jpg 600w, https:\/\/www.silkstream.net\/blog\/wp-content\/uploads\/2016\/06\/app-store-1174440_960_720-768x512.jpg 768w, https:\/\/www.silkstream.net\/blog\/wp-content\/uploads\/2016\/06\/app-store-1174440_960_720-800x533.jpg 800w, https:\/\/www.silkstream.net\/blog\/wp-content\/uploads\/2016\/06\/app-store-1174440_960_720-624x416.jpg 624w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<h3><strong>Ethical Ads<\/strong><\/h3>\n<p>What is most revealing about this announcement is the terms that Apple has committed to in making their ads a <strong>private and safe user experience<\/strong>, adhering to Apple&#8217;s own privacy standards. One of the points that they&#8217;ve pledged is that only user safe content will be allowed to be promoted through the <strong>Search Ads.<\/strong> They&#8217;ve also said that user tracking will not be allowed, and search ads will not profile users based on previous search queries nor will it grab information from Apple Apps such as Health, Apple Pay and HomeKit. They&#8217;ve promised to also<strong> protect user data<\/strong> from limiting what is shared with third-party advertisers to only aggregate campaign delivery information, whilst also promising that Apple IDs registered to a minor<strong> under the age of 13<\/strong> will not see any ads at all whilst using the App Stores&#8217; search feature.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3567\" src=\"https:\/\/www.silkstream.net\/blog\/wp-content\/uploads\/2016\/03\/Line.png\" alt=\"Dotted line\" width=\"575\" height=\"24\" \/><\/p>\n<h3><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3836\" src=\"https:\/\/www.silkstream.net\/blog\/wp-content\/uploads\/2016\/06\/hand-apple-iphone-smartphone.jpg\" alt=\"Apple iPhone Smartphone\" width=\"1920\" height=\"1280\" srcset=\"https:\/\/www.silkstream.net\/blog\/wp-content\/uploads\/2016\/06\/hand-apple-iphone-smartphone.jpg 1920w, https:\/\/www.silkstream.net\/blog\/wp-content\/uploads\/2016\/06\/hand-apple-iphone-smartphone-600x400.jpg 600w, https:\/\/www.silkstream.net\/blog\/wp-content\/uploads\/2016\/06\/hand-apple-iphone-smartphone-768x512.jpg 768w, https:\/\/www.silkstream.net\/blog\/wp-content\/uploads\/2016\/06\/hand-apple-iphone-smartphone-800x533.jpg 800w, https:\/\/www.silkstream.net\/blog\/wp-content\/uploads\/2016\/06\/hand-apple-iphone-smartphone-624x416.jpg 624w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/strong><\/h3>\n<h3><strong>What changes will App Store Ads cause?<\/strong><\/h3>\n<p>As currently, nothing will change. However come <strong>Autumn<\/strong> when this update rolls out to the App Store, you should expect to see app developers thinking more outside of the box for ways to attract you &#8211; the user &#8211; to click their app over the top advertised app when it comes to search results as well as the potential downfall of those who decide against reinvigorating their <strong>brand image<\/strong>. Apps that are competitively trying to hold their place for <strong>popular search terms<\/strong> that benefit them could also see a reduction in the downloads they receive on their apps, as users decide upon clicking the first app in their search results (the ad, in this case) over apps shown organically below the ad. As for other changes to advertising within the<strong><em> Apple ecosystem<\/em><\/strong>? Nobody knows what they have in store except Apple themselves. I guess time will tell, bring on the<strong> keynote speech!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Name one service untouched by ads.\u00a0You might be thinking of Apple&#8217;s App store, which only features applications but has never allowed marketers to push their <\/p>\n","protected":false},"author":9,"featured_media":3840,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[101,111,110],"class_list":["post-3793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","tag-advertising","tag-app-store","tag-apple"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apple Ads? App Store set to introduce search ads - Silkstream<\/title>\n<meta name=\"description\" content=\"Name one service untouched by ads. You might be thinking of Apple&#039;s App store, that was the case - until now. Autumn this year will see Search Ads appear.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.silkstream.net\/blog\/2016\/06\/apple-app-store-introduce-search-ads.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple Ads? App Store set to introduce search ads - Silkstream\" \/>\n<meta property=\"og:description\" content=\"Name one service untouched by ads. You might be thinking of Apple&#039;s App store, that was the case - until now. Autumn this year will see Search Ads appear.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.silkstream.net\/blog\/2016\/06\/apple-app-store-introduce-search-ads.html\" \/>\n<meta property=\"og:site_name\" content=\"Silkstream\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/silkstream\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-09T10:15:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-07-14T15:11:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.silkstream.net\/blog\/wp-content\/uploads\/2016\/06\/app-store-1174440_960_720.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael Tucker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@silkstreamnet\" \/>\n<meta name=\"twitter:site\" content=\"@silkstreamnet\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Tucker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.silkstream.net\\\/blog\\\/2016\\\/06\\\/apple-app-store-introduce-search-ads.html#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.silkstream.net\\\/blog\\\/2016\\\/06\\\/apple-app-store-introduce-search-ads.html\"},\"author\":{\"name\":\"Michael Tucker\",\"@id\":\"https:\\\/\\\/www.silkstream.net\\\/blog\\\/#\\\/schema\\\/person\\\/6f2b54000493f3a27dbbb9c700a0aa8e\"},\"headline\":\"Apple Ads? 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