{"id":3684,"date":"2016-04-29T12:05:36","date_gmt":"2016-04-29T12:05:36","guid":{"rendered":"http:\/\/www.silkstream.net\/blog\/?p=3684"},"modified":"2016-07-14T15:11:00","modified_gmt":"2016-07-14T15:11:00","slug":"amp-accelerated-mobile-pages","status":"publish","type":"post","link":"https:\/\/www.silkstream.net\/blog\/2016\/04\/amp-accelerated-mobile-pages.html","title":{"rendered":"Accelerated Mobile Pages: What is it &#038; do I need it?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3709\" src=\"https:\/\/www.silkstream.net\/blog\/wp-content\/uploads\/2016\/04\/accelerated-mobile-page.png\" alt=\"Accelerated Mobile Pages\" width=\"822\" height=\"436\" srcset=\"https:\/\/www.silkstream.net\/blog\/wp-content\/uploads\/2016\/04\/accelerated-mobile-page.png 822w, https:\/\/www.silkstream.net\/blog\/wp-content\/uploads\/2016\/04\/accelerated-mobile-page-600x318.png 600w, https:\/\/www.silkstream.net\/blog\/wp-content\/uploads\/2016\/04\/accelerated-mobile-page-768x407.png 768w, https:\/\/www.silkstream.net\/blog\/wp-content\/uploads\/2016\/04\/accelerated-mobile-page-800x424.png 800w, https:\/\/www.silkstream.net\/blog\/wp-content\/uploads\/2016\/04\/accelerated-mobile-page-624x331.png 624w\" sizes=\"auto, (max-width: 822px) 100vw, 822px\" \/><\/p>\n<p><strong>AMP<\/strong>, also known as <strong>Accelerated Mobile Pages<\/strong> is an <a href=\"https:\/\/www.ampproject.org\/\" target=\"_blank\">open-source project<\/a> based on improving the speed of web pages on mobile devices. Benefits of Accelerated Mobile Pages include <a href=\"https:\/\/www.ampproject.org\/docs\/support\/faqs.html#what-are-the-benefits-of-accelerated-mobile-pages\" target=\"_blank\">faster page loading speed<\/a>, a lower bounce rate of users clicking onto your page to then leave, and a more compelling reason to stay and interact with your content. A project launched a few months ago, AMP is leading in the world of technical change to <strong>HTML pages<\/strong> &#8211; and for a good reason too.<\/p>\n<p>AMP may be good, however, it is only limited to what it can be used for. The basis of the project is to <strong>reduce the speed<\/strong> it takes for<strong> content to load<\/strong> on mobile devices, thus, <strong>Accelerated Mobile Pages<\/strong> can only cover <a href=\"https:\/\/www.ampproject.org\/docs\/support\/faqs.html#what-type-of-content-will-work-best-using-accelerated-mobile-pages\" target=\"_blank\">published content<\/a> such as news stories, videos and clips, blog posts and GIFs. It will not work for a regular\u00a0site page, like a homepage for example.<\/p>\n<p>Major outlets such as The Guardian, The New York Times, BBC, Daily Mail &amp; BuzzFeed have already implemented AMP capability into their sites HTML and are already reaping the rewards. A little over a month ago, <strong>Google<\/strong> added a <a href=\"http:\/\/searchengineland.com\/google-amp-listings-feature-live-12-countries-246328\" target=\"_blank\">carousel<\/a> onto its SERPs to feature dominantly only AMP articles at the top of the page. Articles that appeared on the carousel for popular terms saw their <a href=\"https:\/\/builtvisible.com\/examining-traffic-amp-carousel\/\" target=\"_blank\">search engine impressions skyrocket<\/a> and clicks increase,\u00a0nonetheless not as dramatically as their impressions. However, the future seems bright for AMP, as Google is really pushing the project and driving it forward to its success.<strong> Near-future updates<\/strong> could see Google do more to promote AMP-based pages over their non-AMP based counterparts, potentially fine-tuning the search engine algorithm for mobile devices to favour AMP-based content. This could see the infamous, <strong>AMP lightning symbol<\/strong> appear next to such results, facilitating a user shift over to preferring AMP-based content.<\/p>\n<p>We <strong>can&#8217;t<\/strong> all jump on the <strong>AMP<\/strong> hype train however, because of its limitations and specifications for the type of page allowed &#8211; content. At the <strong>BrightonSEO 2016<\/strong> conference this year, Dominic Woodman, digital consultant at Distilled provided a talk on AMP and gave two factors as to the kind of pages and sites that should bother with implementing AMP, these were:<\/p>\n<ul>\n<li>Sites that\u00a0<strong>distribute a lot of content<\/strong> regularly.<\/li>\n<li>Sites that receive a <strong>high proportion of mobile users<\/strong>.<\/li>\n<\/ul>\n<p>It was said if your site didn&#8217;t fall into these two categories, then for the meantime, you should hold back on advancing over to <strong>Accelerated Mobile Pages<\/strong> for now<em> (unless of course, you really want to). <\/em>However,\u00a0AMP is here to stay, and with its ever-expanding abilities to prove to the web that it is the fastest way to provide users with the content that they desire the most, I expect to see a lot of publishers grapple the technological change.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\nAMP, also known as Accelerated Mobile Pages is an open-source project based on improving the speed of web pages on mobile devices. Benefits of <\/p>\n","protected":false},"author":9,"featured_media":3720,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[104,103,13,106,105],"class_list":["post-3684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","tag-accelerated-mobile-pages","tag-amp","tag-google","tag-html","tag-mobile"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Accelerated Mobile Pages: What is it &amp; do I need it? - Silkstream<\/title>\n<meta name=\"description\" content=\"AMP, also known as Accelerated Mobile Pages is an open-source project based on improving the speed of web pages on mobile devices..\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.silkstream.net\/blog\/2016\/04\/amp-accelerated-mobile-pages.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Accelerated Mobile Pages: What is it &amp; do I need it? 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