{"id":320,"date":"2013-06-27T11:41:25","date_gmt":"2013-06-27T11:41:25","guid":{"rendered":"http:\/\/www.silkstream.net\/blog\/?p=320"},"modified":"2018-08-03T12:32:25","modified_gmt":"2018-08-03T12:32:25","slug":"the-future-of-relauthor-influential-authors-raise-authority","status":"publish","type":"post","link":"https:\/\/www.silkstream.net\/blog\/2013\/06\/the-future-of-relauthor-influential-authors-raise-authority.html","title":{"rendered":"The Future of Rel=Author: Using Influential Authors to Raise Your Site Authority"},"content":{"rendered":"

The \u201crel=author\u201d meta tag was created by Google last year, primarily as a schematic way for authors to mark-up their blog posts, articles and static pages with a code that tells Google \u201cHey, I wrote this page!\u201d.<\/p>\n

There has been much speculation since the release of \u201crel=author<\/a>\u201d as to the many possible ways that Google could use this information in the future for search. All we really knew until now, was that we should establish authorship<\/a> within each blog post produced to be rewarded with a neat little picture of our face next to the search result for each article published. We also saw our \u201cAuthor Stats\u201d proudly displayed within Google Webmaster Tools, showing search impressions and CTR (click-through rate) for each article. It was also reported that articles with authorship established will generally receive a higher CTR<\/a> than those that do not.<\/p>\n

\"google<\/a><\/p>\n

Then a couple of weeks ago Matt Cutts, head of webspam at Google released the following video:<\/p>\n