{"id":127,"date":"2013-03-13T00:00:00","date_gmt":"2013-03-13T00:00:00","guid":{"rendered":""},"modified":"2018-08-03T11:44:01","modified_gmt":"2018-08-03T11:44:01","slug":"website-go-mobile-2013","status":"publish","type":"post","link":"https:\/\/www.silkstream.net\/blog\/2013\/03\/website-go-mobile-2013.html","title":{"rendered":"3 Reasons Why Your Ecommerce Website Should Go Mobile in 2013"},"content":{"rendered":"<h2><span style=\"color: #ff6600;\">Why Go Mobile?<\/span><\/h2>\n<p>With the introduction of mobile web browsers and the huge growth in purchases such as iPads and other mobile tablets, a larger proportion of shoppers are now making purchases via the mobile web than ever before. The good news is that if you have a website then it can be accessed by any mobile device with an internet browser. However the bad news is that if your website does not offer a mobile compatible version then you could be losing potential conversions as your users struggle to navigate your full desktop website via a mobile based internet browser.<\/p>\n<p>If that isn\u2019t enough to convince you, here are another 3 reasons why your ecommerce website should go mobile in 2013:<\/p>\n<p><strong>1)<\/strong> According to <a title=\"Gartner Research\" href=\"http:\/\/www.gartner.com\/newsroom\/id\/1278413\" target=\"_blank\" rel=\"nofollow\">Gartner Research<\/a>, this year we will reach a crucial turning point. A point where more people will begin to access the internet via a mobile device than a desktop PC.<\/p>\n<p><strong>2)<\/strong> A recent survey by <a title=\"Compuware\" href=\"http:\/\/www.gomez.com\/resources\/whitepapers\/survey-report-what-users-want-from-mobile\/\" target=\"_blank\" rel=\"nofollow\">Compuware<\/a> states that 40% of users have turned to a competitors website after suffering a bad user experience on their mobile devices.<\/p>\n<p><strong>3)<\/strong> The group marketing manager for Google Mobile Ads, Jesse Haines, has been reported as saying that Google researched its advertisers back in 2011 and discovered that only 21% had launched a mobile version of their website.<\/p>\n<h2><span style=\"color: #ff6600;\">Mobile Website or App?<\/span><\/h2>\n<p>Mobile Apps are great. They can be downloaded by the user easily, and then opened right there from their mobile desktop. Convenient for people on the go. The problem with mobile applications though is that they are not returned within Google searches for keywords, unlike mobile websites, which are.<\/p>\n<p>If you operate a mobile version of your website then Google will favour your website in mobile based searches compared to similar desktop websites.<\/p>\n<h2><span style=\"color: #ff6600;\">Service 4 Service Go Mobile!<\/span><\/h2>\n<p>Leading car servicing specialists <a title=\"Service 4 Service\" href=\"http:\/\/www.service4service.co.uk\/\">Service 4 Service<\/a> approached us to build them a mobile version of their existing desktop site when they realised they could be missing out on potential business driven through mobile browsers.<\/p>\n<p>We took their current brand and desktop website and simplified it down to a neat and user friendly mobile version. You can view the results below.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" alt=\"Mobile Website Service 4 Service\" src=\"\/media\/images\/mobile.jpg\" width=\"531\" height=\"400\" \/><\/p>\n<p>If you are interested in creating a mobile version of your website then contact <a href=\"https:\/\/www.silkstream.net\/\">Silkstream<\/a> for Mobile website design.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you operate an ecommerce website then you will not have failed to notice that the mobile web is growing at an alarming rate. Therefore, it&#8217;s becoming more important than ever to have a mobile version of your website available, so that mobile web browsers can display your website at its fully functioning best.<\/p>\n","protected":false},"author":3,"featured_media":154,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 Reasons Why Your Ecommerce Website Should Go Mobile in 2013 - Silkstream<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.silkstream.net\/blog\/2013\/03\/website-go-mobile-2013.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Reasons Why Your Ecommerce Website Should Go Mobile in 2013 - Silkstream\" \/>\n<meta property=\"og:description\" content=\"If you operate an ecommerce website then you will not have failed to notice that the mobile web is growing at an alarming rate. Therefore, it&#039;s becoming more important than ever to have a mobile version of your website available, so that mobile web browsers can display your website at its fully functioning best.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.silkstream.net\/blog\/2013\/03\/website-go-mobile-2013.html\" \/>\n<meta property=\"og:site_name\" content=\"Silkstream\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/silkstream\" \/>\n<meta property=\"article:published_time\" content=\"2013-03-13T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-03T11:44:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.silkstream.net\/blog\/wp-content\/uploads\/2013\/03\/mobile.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Hayley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@silkstreamnet\" \/>\n<meta name=\"twitter:site\" content=\"@silkstreamnet\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hayley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.silkstream.net\\\/blog\\\/2013\\\/03\\\/website-go-mobile-2013.html#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.silkstream.net\\\/blog\\\/2013\\\/03\\\/website-go-mobile-2013.html\"},\"author\":{\"name\":\"Hayley\",\"@id\":\"https:\\\/\\\/www.silkstream.net\\\/blog\\\/#\\\/schema\\\/person\\\/097708695e02aebeb684e3135f8d406b\"},\"headline\":\"3 Reasons Why Your Ecommerce Website Should Go Mobile in 2013\",\"datePublished\":\"2013-03-13T00:00:00+00:00\",\"dateModified\":\"2018-08-03T11:44:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.silkstream.net\\\/blog\\\/2013\\\/03\\\/website-go-mobile-2013.html\"},\"wordCount\":381,\"commentCount\":3,\"image\":{\"@id\":\"https:\\\/\\\/www.silkstream.net\\\/blog\\\/2013\\\/03\\\/website-go-mobile-2013.html#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.silkstream.net\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/03\\\/mobile.png\",\"articleSection\":[\"Websites\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.silkstream.net\\\/blog\\\/2013\\\/03\\\/website-go-mobile-2013.html#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.silkstream.net\\\/blog\\\/2013\\\/03\\\/website-go-mobile-2013.html\",\"url\":\"https:\\\/\\\/www.silkstream.net\\\/blog\\\/2013\\\/03\\\/website-go-mobile-2013.html\",\"name\":\"3 Reasons Why Your Ecommerce Website Should Go Mobile in 2013 - Silkstream\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.silkstream.net\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.silkstream.net\\\/blog\\\/2013\\\/03\\\/website-go-mobile-2013.html#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.silkstream.net\\\/blog\\\/2013\\\/03\\\/website-go-mobile-2013.html#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.silkstream.net\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/03\\\/mobile.png\",\"datePublished\":\"2013-03-13T00:00:00+00:00\",\"dateModified\":\"2018-08-03T11:44:01+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.silkstream.net\\\/blog\\\/#\\\/schema\\\/person\\\/097708695e02aebeb684e3135f8d406b\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.silkstream.net\\\/blog\\\/2013\\\/03\\\/website-go-mobile-2013.html#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.silkstream.net\\\/blog\\\/2013\\\/03\\\/website-go-mobile-2013.html\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.silkstream.net\\\/blog\\\/2013\\\/03\\\/website-go-mobile-2013.html#primaryimage\",\"url\":\"https:\\\/\\\/www.silkstream.net\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/03\\\/mobile.png\",\"contentUrl\":\"https:\\\/\\\/www.silkstream.net\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/03\\\/mobile.png\",\"width\":300,\"height\":300,\"caption\":\"mobile website\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.silkstream.net\\\/blog\\\/2013\\\/03\\\/website-go-mobile-2013.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.silkstream.net\\\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 Reasons Why Your Ecommerce Website Should Go Mobile in 2013\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.silkstream.net\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.silkstream.net\\\/blog\\\/\",\"name\":\"Silkstream\",\"description\":\"Here you&#039;ll find the latest blogs, white papers and case studies from Silkstream experts.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.silkstream.net\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.silkstream.net\\\/blog\\\/#\\\/schema\\\/person\\\/097708695e02aebeb684e3135f8d406b\",\"name\":\"Hayley\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c3fd8f92a8eacb104d2681edc449cb290c6374c2b28fa8316444dbcbd4f44ef8?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c3fd8f92a8eacb104d2681edc449cb290c6374c2b28fa8316444dbcbd4f44ef8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c3fd8f92a8eacb104d2681edc449cb290c6374c2b28fa8316444dbcbd4f44ef8?s=96&d=mm&r=g\",\"caption\":\"Hayley\"},\"description\":\"SEO, blogger and Google geek. Committed to helping small business thrive during economic austerity.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"3 Reasons Why Your Ecommerce Website Should Go Mobile in 2013 - Silkstream","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.silkstream.net\/blog\/2013\/03\/website-go-mobile-2013.html","og_locale":"en_GB","og_type":"article","og_title":"3 Reasons Why Your Ecommerce Website Should Go Mobile in 2013 - Silkstream","og_description":"If you operate an ecommerce website then you will not have failed to notice that the mobile web is growing at an alarming rate. Therefore, it's becoming more important than ever to have a mobile version of your website available, so that mobile web browsers can display your website at its fully functioning best.","og_url":"https:\/\/www.silkstream.net\/blog\/2013\/03\/website-go-mobile-2013.html","og_site_name":"Silkstream","article_publisher":"https:\/\/www.facebook.com\/silkstream","article_published_time":"2013-03-13T00:00:00+00:00","article_modified_time":"2018-08-03T11:44:01+00:00","og_image":[{"width":300,"height":300,"url":"https:\/\/www.silkstream.net\/blog\/wp-content\/uploads\/2013\/03\/mobile.png","type":"image\/png"}],"author":"Hayley","twitter_card":"summary_large_image","twitter_creator":"@silkstreamnet","twitter_site":"@silkstreamnet","twitter_misc":{"Written by":"Hayley","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.silkstream.net\/blog\/2013\/03\/website-go-mobile-2013.html#article","isPartOf":{"@id":"https:\/\/www.silkstream.net\/blog\/2013\/03\/website-go-mobile-2013.html"},"author":{"name":"Hayley","@id":"https:\/\/www.silkstream.net\/blog\/#\/schema\/person\/097708695e02aebeb684e3135f8d406b"},"headline":"3 Reasons Why Your Ecommerce Website Should Go Mobile in 2013","datePublished":"2013-03-13T00:00:00+00:00","dateModified":"2018-08-03T11:44:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.silkstream.net\/blog\/2013\/03\/website-go-mobile-2013.html"},"wordCount":381,"commentCount":3,"image":{"@id":"https:\/\/www.silkstream.net\/blog\/2013\/03\/website-go-mobile-2013.html#primaryimage"},"thumbnailUrl":"https:\/\/www.silkstream.net\/blog\/wp-content\/uploads\/2013\/03\/mobile.png","articleSection":["Websites"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.silkstream.net\/blog\/2013\/03\/website-go-mobile-2013.html#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.silkstream.net\/blog\/2013\/03\/website-go-mobile-2013.html","url":"https:\/\/www.silkstream.net\/blog\/2013\/03\/website-go-mobile-2013.html","name":"3 Reasons Why Your Ecommerce Website Should Go Mobile in 2013 - Silkstream","isPartOf":{"@id":"https:\/\/www.silkstream.net\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.silkstream.net\/blog\/2013\/03\/website-go-mobile-2013.html#primaryimage"},"image":{"@id":"https:\/\/www.silkstream.net\/blog\/2013\/03\/website-go-mobile-2013.html#primaryimage"},"thumbnailUrl":"https:\/\/www.silkstream.net\/blog\/wp-content\/uploads\/2013\/03\/mobile.png","datePublished":"2013-03-13T00:00:00+00:00","dateModified":"2018-08-03T11:44:01+00:00","author":{"@id":"https:\/\/www.silkstream.net\/blog\/#\/schema\/person\/097708695e02aebeb684e3135f8d406b"},"breadcrumb":{"@id":"https:\/\/www.silkstream.net\/blog\/2013\/03\/website-go-mobile-2013.html#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.silkstream.net\/blog\/2013\/03\/website-go-mobile-2013.html"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.silkstream.net\/blog\/2013\/03\/website-go-mobile-2013.html#primaryimage","url":"https:\/\/www.silkstream.net\/blog\/wp-content\/uploads\/2013\/03\/mobile.png","contentUrl":"https:\/\/www.silkstream.net\/blog\/wp-content\/uploads\/2013\/03\/mobile.png","width":300,"height":300,"caption":"mobile website"},{"@type":"BreadcrumbList","@id":"https:\/\/www.silkstream.net\/blog\/2013\/03\/website-go-mobile-2013.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.silkstream.net\/blog"},{"@type":"ListItem","position":2,"name":"3 Reasons Why Your Ecommerce Website Should Go Mobile in 2013"}]},{"@type":"WebSite","@id":"https:\/\/www.silkstream.net\/blog\/#website","url":"https:\/\/www.silkstream.net\/blog\/","name":"Silkstream","description":"Here you&#039;ll find the latest blogs, white papers and case studies from Silkstream experts.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.silkstream.net\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.silkstream.net\/blog\/#\/schema\/person\/097708695e02aebeb684e3135f8d406b","name":"Hayley","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/c3fd8f92a8eacb104d2681edc449cb290c6374c2b28fa8316444dbcbd4f44ef8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c3fd8f92a8eacb104d2681edc449cb290c6374c2b28fa8316444dbcbd4f44ef8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c3fd8f92a8eacb104d2681edc449cb290c6374c2b28fa8316444dbcbd4f44ef8?s=96&d=mm&r=g","caption":"Hayley"},"description":"SEO, blogger and Google geek. Committed to helping small business thrive during economic austerity."}]}},"_links":{"self":[{"href":"https:\/\/www.silkstream.net\/blog\/wp-json\/wp\/v2\/posts\/127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.silkstream.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.silkstream.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.silkstream.net\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.silkstream.net\/blog\/wp-json\/wp\/v2\/comments?post=127"}],"version-history":[{"count":4,"href":"https:\/\/www.silkstream.net\/blog\/wp-json\/wp\/v2\/posts\/127\/revisions"}],"predecessor-version":[{"id":5567,"href":"https:\/\/www.silkstream.net\/blog\/wp-json\/wp\/v2\/posts\/127\/revisions\/5567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.silkstream.net\/blog\/wp-json\/wp\/v2\/media\/154"}],"wp:attachment":[{"href":"https:\/\/www.silkstream.net\/blog\/wp-json\/wp\/v2\/media?parent=127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.silkstream.net\/blog\/wp-json\/wp\/v2\/categories?post=127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.silkstream.net\/blog\/wp-json\/wp\/v2\/tags?post=127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}