{"id":118,"date":"2012-12-13T00:00:00","date_gmt":"2012-12-13T00:00:00","guid":{"rendered":""},"modified":"2018-08-03T12:30:15","modified_gmt":"2018-08-03T12:30:15","slug":"havens-website-launch","status":"publish","type":"post","link":"https:\/\/www.silkstream.net\/blog\/2012\/12\/havens-website-launch.html","title":{"rendered":"Havens Launch New Website"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.havens.co.uk\/\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/images\/blog\/havens-home.jpg\" alt=\"havnes home page\" width=\"600\" height=\"536\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Havens of Westcliff, near Southend on Sea Essex was established in 1901 as a specialist retailer of China Tableware, Crystal Glass and Gift Shop.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.havens.co.uk\/glassware\/drinking-glasses\/\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/images\/blog\/havens-cat.jpg\" alt=\"havens gift page\" width=\"600\" height=\"560\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Our remit was to increase average order values and conversion rates across the site. In particular to increase the variety of product ordered &#8211; making visitors more aware of the vast range of Havens&#8217; product range using cross-selling tactics and cognative marketing. The branding was to remain consistant &#8211; the website should also be analogous to its previous version. &nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.havens.co.uk\/dartington-crystal-bar-excellence-box-of-2-gin-and-tonic-glasses-2154p.html\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/images\/blog\/havens-new-gin.jpg\" alt=\"havens new gin and tonic glasses\" width=\"600\" height=\"574\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Above and below: comparing an old and new product page; conveying content with clearer presentation, signalling and layout.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/images\/blog\/havens-old-gin.jpg\" alt=\"havens old product page\" width=\"600\" height=\"574\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>We would like to wish all at Havens.co.uk a very happy Christmas and prosperous New Year.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/images\/blog\/havens-cat.jpg\" alt=\"havens gift page\" width=\"0\" height=\"0\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are pround to announce the launch of havens.co.uk &#8211; one of our longest standing clients. Their website is the 4th incarnation in 10 years.<\/p>\n","protected":false},"author":4,"featured_media":175,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Havens Launch New Website - Silkstream<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.silkstream.net\/blog\/2012\/12\/havens-website-launch.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Havens Launch New Website - Silkstream\" \/>\n<meta property=\"og:description\" content=\"We are pround to announce the launch of havens.co.uk - one of our longest standing clients. 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