When you post your link online, whether on social media, as an advertisement or within a content piece, it’s normal for the aim to be to receive a healthy amount of clicks on such link. Getting clicks on your links doesn’t just bring along with it bragging rights, but instead a whole plethora of advantages and benefits for a site, these include the potential for your site to receive more traffic, an increase in brand awareness and even the chance to attain conversions. These advantages, are all there to be capitalised on when you have the clicks – but ensuring you get those clicks upon your link in order to succeed is the first hurdle that must be overcome.
Alluring anchor text
One way you can increase your chances of getting someone to click on your link is to ensure the anchor text will be alluring enough for a user to click upon. If the site on which your link will be present offers customisable options for your text, such as through a site you own or a blog site that allows anchor text to be added, it is best to make the most of this. If we were looking for good anchor text to promote this blog post, as an example, it would be better to use a fully-fledged and longer descriptive text such as “explore how to successfully achieve clicks on your link” rather than “click here” – nobody says you have to keep your anchor text short and sweet!
Appropriate link destination formats
Another way in which you boost your chances of achieving clicks upon your link is to ensure the link itself (the destination) looks legitimate and trustworthy, this includes through ensuring the link is presented in a decent format that isn’t strange or suspicious, with the utilisation of an HTTPS certificate upon your link being a must-must. Ensuring an appropriate format anatomy for your link goes back to the construction of your site and is a pivotal process to ensuring you gain links rather than deter them. A good URL anatomy in order to tick the boxes of both user and SEO-friendliness is to go with something similar to https://www.silkstream.net/online-marketing/pay-per-click.html. It’s important to come out front-facing with a reasonable link format due to some platforms showcasing a link in full, thus if you have a link with 500 characters, filled to the brim with random letters and numbers giving off a ‘wild west’ impression, it’ll end up looking unpleasant and keep any potential visitors away.
If a site or social media platform offers its users a link preview upon any links that are posted, in which they can see a snippet of the on-site text or a preview above the link in question, it is valuable to utilise this to the best of your ability in order to attract links. Think about what would allure users whilst also relating to what the user will be expecting of the site. On social media platforms such as Twitter and Facebook, when you publish a tweet or status with a link, both the page title and the meta description are grabbed to fill out a bit of info on the link of which you’re presenting. In this case, you’d want the title of the page you’re linking to and it’s associated meta description to be successful enough to attract the clicks you so very want.
— Silkstream (@SilkstreamNet) September 20, 2018
Link preview images
As with the tips listed with link previews above, something else to look out for are link preview images too. Social media platforms in particular have a thing for using an image to display your links with, an image that is normally pulled straight from the site of which your link will link to. The best mode of action for this is to ensure the image that appears when you post a link on to such platforms will be a picture you want to represent that link, one that will be relatable and work in your favour for achieving clicks. Studies have shown that social posts with photos and media get more clicks than those without.
With many companies using the web to expand their presence online, how’s your #business presence looking? 🙊
— Silkstream (@SilkstreamNet) April 27, 2018
Link placement is also another factor that, when done correctly, will see the clicks on your links increased. Link placement within a post or piece of content is important due to the attention span of a user being somewhat short, thus making it best to put a link at the beginning of a content piece if possible, rather than nearer to the end. Click-through-rate (CTR) also picks up on those links that are nearer to the end, but not necessarily right at the end, due to users having already clicked off or moved on after reading through your post, content piece or otherwise.
Getting individuals to click on a link is all about presenting the link in a way that makes it worthwhile for a user to click upon it – you need to give them a reason to pause, for them to go out of their way and follow your link through. With the correct link placement and link formatting, anchor text to preview images, you’ll be well on the right path towards attaining clicks upon your link and boosting CTR.
Silkstream are one of the leading SEO companies in Essex. Our in-house team are experienced, honest and jargon-free. Our goal is simple; to get more customers to your website and increase your sales and leads.